Project: JAJ Plant a Tree Campaign
JAJ Plant a Tree Campaign
Corporate social responsibility campaign
Recruitment agency Just Accountancy Jobs required an advert to promote their Corporate Social Responsibility aims.
The company embarked on an environmental responsibility campaign where they would plant a tree for every CV/Resume that is posted on their recruitment website.
They required an advert to promote the campaign, which is where FIZIX came in.
FIZIX delivered two solutions for the campaign promotion.
1. An interactive video advertisement
2. A standard video in a similar style to be used across social media services.
The ad was required to be illustrative and simple; to align with their brand image and corporate style. Therefore FIZIX adopted a simple illustration of a tree growing leading into an interactive fully grown tree that would reveal additional information about the campaign when the user interacted with it.
The final video also included a voice over script to describe the aims and goals of the campaign.